EVOLVE Developmental center
Evolve is a conceptual brand identity I created for a fictional developmental center that provides mental, physical, and speech therapy under one roof. Designed from the ground up, this project explores how visual identity can communicate calmness, growth, and accessibility. Through research, iteration, and a nature-inspired design system, I developed a cohesive brand experience tailored to support individuals and families seeking developmental services.
Services: brand identity + logo design + PRINT & DIGITAL APPLICATIONS
I began the logo development process by sketching a range of organic shapes, leaf forms, and letter explorations to capture the ideas of growth and calmness. These early sketches helped clarify how the brand’s natural, grounding qualities could translate into a visual mark. Through refining these concepts, I arrived at a final logo that combines soft curves and layered leaves to create an identity that feels supportive, approachable, and rooted in nature.
- Visual brand identity direction
- Logo development
- Brand kit (color, type, pattern, and supporting elements)
- Stationery suite
- Brochure and poster design
- Social media branding
- Full brand deck
Deliverables included:
EVOLVE Developmental center
Evolve is a conceptual brand identity I created for a fictional developmental center that provides mental, physical, and speech therapy under one roof. Designed from the ground up, this project explores how visual identity can communicate calmness, growth, and accessibility. Through research, iteration, and a nature-inspired design system, I developed a cohesive brand experience tailored to support individuals and families seeking developmental services.
Services: brand identity + logo design + PRINT & DIGITAL APPLICATIONS
I began the logo development process by sketching a range of organic shapes, leaf forms, and letter explorations to capture the ideas of growth and calmness. These early sketches helped clarify how the brand’s natural, grounding qualities could translate into a visual mark. Through refining these concepts, I arrived at a final logo that combines soft curves and layered leaves to create an identity that feels supportive, approachable, and rooted in nature.
- Visual brand identity direction
- Logo development
- Brand kit (color, type, pattern, and supporting elements)
- Stationery suite
- Brochure and poster design
- Social media branding
- Full brand deck
Deliverables included:
