University of South Carolina Flute Studio
This project focused on building a cohesive visual identity and communication strategy for the USC Flute Studio. The goal was to make the studio feel more welcoming, connected, and recognizable to current and prospective students. We developed a full social media branding system, a weekly content plan for consistent posting, headshots and portraits to introduce the people behind the studio, and postcard designs for outreach to admitted and prospective students. Together, these materials create a unified presence across digital and print platforms and help the studio reach a broader audience in a warm and approachable way.
Services: Brand Identity + Social Media Strategy + Photography + Print Design
Warm, authentic photography showing the real faces and personalities behind the studio. These images help build familiarity and connection for prospective students before they ever step on campus.
- Visual brand identity direction
- Content strategy + posting framework
- Student + faculty portrait photography
- Social media templates for studio spotlights and event promotion
- Print collateral for prospective student outreach
Deliverables included:
Process: Creative Direction
This brief established the goals, audience, tone, and messaging for the project. It guided the development of the visual identity, social media system, and outreach materials, helping ensure the studio felt welcoming, modern, and connected to a broader community.
University of South Carolina Flute Studio
This project focused on building a cohesive visual identity and communication strategy for the USC Flute Studio. The goal was to make the studio feel more welcoming, connected, and recognizable to current and prospective students. We developed a full social media branding system, a weekly content plan for consistent posting, headshots and portraits to introduce the people behind the studio, and postcard designs for outreach to admitted and prospective students. Together, these materials create a unified presence across digital and print platforms and help the studio reach a broader audience in a warm and approachable way.
Services: Brand Identity + Social Media Strategy + Photography + Print Design
- Visual brand identity direction
- Content strategy + posting framework
- Student + faculty portrait photography
- Social media templates for studio spotlights and event promotion
- Print collateral for prospective student outreach
Deliverables included:
Process: Creative Direction
This brief established the goals, audience, tone, and messaging for the project. It guided the development of the visual identity, social media system, and outreach materials, helping ensure the studio felt welcoming, modern, and connected to a broader community.
Warm, authentic photography showing the real faces and personalities behind the studio. These images help build familiarity and connection for prospective students before they ever step on campus.
