SUNBOY is all about easygoing fun, so we created a campaign that brings that spirit to the court. We produced a playful social video and lifestyle-focused photography designed to highlight SUNBOY as the drink for casual hangs and spontaneous plans. The campaign blends style, movement, and a touch of nostalgia to show that post-match refreshment can look (and taste) like sunshine.
SUNBOY is all about easygoing fun, so we created a campaign that brings that spirit to the court. We produced a playful social video, lifestyle-focused photography, and a three-part Instagram series designed to highlight SUNBOY as the drink for casual hangs and spontaneous plans. The campaign blends style, movement, and a touch of nostalgia to show that post-match refreshment can look (and taste) like sunshine.